discount

discount
  скидка; дисконт; процент скидки
   consecutive weeks discount (CWD) скидка за рекламу в течение определенного количества недель без перерыва
   continuing discount переходящая скидка (сохранение скидки, заработанной по предыдущему контракту)
   cycle discount скидка за цикл передач
   frequency discount скидка за определенное количество повторов рекламы
   group discount скидка за групповое использование (одновременно нескольких станций, каналов)
   incentive discount поощрительная скидка
   incremental discount скидка, которую предоставляет издание рекламодателю, если он опубликовал в текущем году больший объем рекламы, чем в прошлом
   media discount комиссионная скидка от средств рекламы

Англо-русский словарь по рекламе . 2014.

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Смотреть что такое "discount" в других словарях:

  • DISCOUNT — DISCOU Pratiquent le discount (le discompte, selon la terminologie française actuelle) les magasins qui, dans le commerce de détail, vendent à des prix inférieurs à ceux des autres détaillants des articles qui font l’objet d’une publicité.… …   Encyclopédie Universelle

  • discount — dis·count 1 / dis ˌkau̇nt/ n: a reduction made from the gross amount or value of something: as a: a reduction made from a regular or list price or a proportionate deduction from a debt account usu. made for prompt payment or for payment in cash b …   Law dictionary

  • Discount — Dis count , n. [Cf. F. d[ e]compte. See {Discount}, v. t.] 1. A counting off or deduction made from a gross sum on any account whatever; an allowance upon an account, debt, demand, price asked, and the like; something taken or deducted. [1913… …   The Collaborative International Dictionary of English

  • Discount — Dis count (?; 277), v. t. [imp. & p. p. {Discounted}; p. pr. & vb. n. {Discounting}.] [OF. desconter, descompter, to deduct, F. d[ e]compter to discount; pref. des (L. dis ) + conter, compter. See {Count}, v.] 1. To deduct from an account, debt,… …   The Collaborative International Dictionary of English

  • discount — [n] reduction in cost abatement, allowance, commission, concession, cut, cut rate, decrease, deduction, depreciation, diminution, drawback, exemption, knock off*, markdown, modification, percentage, premium, qualification, rebate, remission,… …   New thesaurus

  • Discount — Dis count (?; 277), v. i. To lend, or make a practice of lending, money, abating the discount; as, the discount for sixty or ninety days. [1913 Webster] …   The Collaborative International Dictionary of English

  • discount — ► NOUN ▪ a deduction from the usual cost of something. ► VERB 1) deduct a discount from (the usual price of something). 2) disregard as lacking credibility or significance. 3) Finance buy or sell (a bill of exchange) before its due date at a… …   English terms dictionary

  • discount — or discount rate [dis′kount΄; ] for v., also [ dis kount′] n. [< OFr desconter, to count off < ML discomputare: see DIS & COMPUTE] 1. a) a reduction from a usual or list price b) a deduction from a debt, allowed for paying promptly or in… …   English World dictionary

  • Discount — can refer to: Discounts and allowances: reductions to a basic price of goods or services; Discounting: a financial mechanism in which a debtor obtains the right to delay payments to a creditor; Discount (band): a punk rock band that formed in… …   Wikipedia

  • discount — [DISCÁUNT] s. n. reducere de preţ pentru un cumpărător anumit, în anumite condiţii de achiziţionare a mărfii. (< engl. discount) Trimis de raduborza, 15.08.2008. Sursa: MDN …   Dicționar Român

  • discount — / diskaʊnt/, it. /di skaunt/ s. ingl. (propr. sconto ), usato in ital. al masch. (comm.) [pubblico esercizio che vende beni di consumo in grandi quantità e a prezzi scontati] ▶◀ ‖ ipermercato, supermarket, supermercato …   Enciclopedia Italiana


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